THE CHANGING
FACE OF GAMING

REACH AND DIVERSITY IN THE GAMING MARKET

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INTEREST IN GAMING HAS NEVER BEEN HIGHER

BUT THE AUDIENCE IS CHANGING

34M

HAVE PLAYED A VIDEO GAME IN THE LAST 12 MONTH. HALF OF THESE (16.6 MILLION) ARE ACTIVE GAMERS

7 IN 10

ACTIVE GAMERS IN THE UK ARE NOT MALES AGED BETWEEN 15 AND 34

6.3M

Active Gamers in the UK are female

8.5%

ACTIVE GAMERS (1.4 MILLION) HAVE SOME FORM OF DISABILITY

Sexual orientation is not a factor in whether people play games or are Active Gamers

35%

OF PEOPLE of black origin are more likely to play games than the general population

25%

ACTIVE GAMERS ARE OVER THE AGE OF 35

The games market has grown fast but can now be taken to
another level. learn more

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contact UK_Sales@redventures.com for more information.